Discover Your Dream Dress
► Located just outside of Boston at 130 Galen St., Watertown, MA
► Was featured on a TLC television show, I Found the Gown
► We've helped over 10,000 brides find wedding dresses
► We've won the Best of Boston Award 8 years in a row
► 1,000+ designs including our exclusive Liv Harris wedding dress line
Designer Gowns at a Great Price
Conveniently located in Watertown, Massachusetts–just minutes from Boston, VOWS Bridal Outlet offers the largest collection of discounted designer wedding gowns in the country. We proudly stock more than a 1,000 dresses, sized 0 to 28, at 40 to 80 % off retail prices. Additionally, we offer a wide selection of bridesmaid dresses and accessories for one-stop wedding party shopping. You may have seen us on the hit TLC television series I Found the Gown. We’ve helped hundreds of brides find the dress of their dreams. VOWS has received many accolades including the coveted Best of Boston Award from Boston magazine. No matter what your taste or budget, VOWS has a dress for you at a price you will love.
History in the Making
Twenty five years ago, VOWS changed the wedding industry. Identifying the untapped market of wedding gown samples and overstocks, owners Rick and Leslie opened VOWS as the first-ever bridal outlet. While other outlets have since opened, VOWS continues to be the largest, offering gowns from more than 75 designers, including Vera Wang, Amsale, Monique Lhuillier, Hayley Paige, and more.
Our staff works diligently to curate the most sought-after dresses on the market. Through the years, we have formed close relationships with premiere wedding gown designers, high-end retailers, and famed manufacturers.
Rick and Leslie launched their own bridal line in 2005—Liv Harris Designs. Named after their two children, Olivia Rose and Adam Harris, Liv Harris gowns are made from luxurious silks and exquisite laces. The gowns come in a variety of sizes and are offered at extremely reasonable prices.
In 2012, the TLC network created a show about the store called I Found the Gown, which ran until 2014. Each week, viewers watched brides come to VOWS and find a designer dress of their dreams at an unbelievable price. The show also showed just how far Rick and Leslie would go to locate these dresses for their brides.
SAVE UP TO 80% ON THE GOWN OF YOUR DREAMS
The Story of VOWS
1995: VOWS begins working with top designers and largest manufacturers of wedding gowns in the country
1996: VOWS moves to a new expanded location in Newton, MA
2005: VOWS launches its own bridal line named Liv Harris
2007: VOWS adds orderable dresses from top designers such as Wtoo, Allure Bridals, Mikaella
2008: VOWS wins the coveted Best of Boston award and continues to receive this award for 8 years.
2009: : VOWS starts offering plus size gowns off the rack
2009: VOWS moves to a 10,000 sq ft location in Watertown, MA
2012: The TLC network creates a show about VOWS called I Found the Gown.
2017: VOWS is selected as Boston retailer for high-end designer Badgley Mischka
What Brides Are Saying
“ This was my first and last visit for my wedding dress, I ended up buying the first one I tried on, I could not believe it! They have a HUGE selection and options for everyone's budget. The consultants are very friendly and helpful. I had a great experience! I also highly recommend their tailor Anahit, she turned my dress into a masterpiece! ”
“ I had the best experience at Vows. I arrived to my appointment a few minutes early to start browsing the dresses. I was immediately welcomed and shown into a private dressing room and shown how the shop was laid out. My consultant Barbara was SO helpful. She asked what I was looking for in a dress and I could tell she really listened and pulled dresses that were in my vision. I found the perfect dress there at an extremely affordable price. I couldn't be happier with my experience at Vows and would recommend them to any bride to be! ”
“ I have been to many stores to find the perfect wedding dress in New York City and came to Vows as my sister purchased her dress from here. I was truly impressed with the entire appointment from start to finish. The organization was excellent as each dress is arranged by style and designer. The system they have in place to choose your dresses to try on is seamless. Everyone who worked there was extremely friendly and helpful. They definitely prioritized how I looked and felt in the dress over price and I wound up buying a REALLY inexpensive AMAZING dress after months of searching. THANK YOU! THANK YOU! THANK YOU! ”Michelle G.
“ I had an incredible experience at Vows today. From the moment I walked in I was greeted warmly and everyone I interacted with was very friendly. I was fortunate enough to have Erin as my consultant and she was so sweet, patient, and helpful. After trying on a number of dresses that I had picked out but wasn't in love with, Erin brought in a dress that she thought I would like. She was spot on and I fell in love with it instantly! It was under my price point too. Definitely a pleasant surprise to see that they don't just try to push the more expensive gowns and truly do want to help you. Thank you all again! ”Brittany T.