Make An Appointment
Largest Collection of Discounted Designer Wedding Gowns
VOWS has more than 1,000 designer wedding gowns in stock for you—at up to 80% off retail price! Our gown sizes range from 0-28. We also carry a wide selection of bridesmaid dresses and accessories. You may have seen us on the hit TLC television series I Found the Gown. Our shop is conveniently located in Watertown, Massachusetts—just 8 miles outside of Boston. VOWS has received many accolades including the coveted Best of Boston award from Boston magazine. No matter what your taste or budget, VOWS has a dress for you at a price you will love. Make an appointment today.
“ “I fell in love with my Haley Paige dress at a local boutique, but it was WAY out of my price range... Then, I remembered seeing the show I Found the Gown on TLC, and checked out the bridepower.com website. I didn’t see the gown but emailed VOWS, and within 24 hours VOWS had found it for me! I felt like it was meant to be!! The huge bonus what that the gown was 50% off the retail price from the other store where I had originally seen it. I was sold! Shipping was so fast and easy as well. Thank you so much VOWS!” ”
“ This was my first and last visit for my wedding dress, I ended up buying the first one I tried on, I could not believe it! They have a HUGE selection and options for everyone's budget. The consultants are very friendly and helpful. I had a great experience! I also highly recommend their tailor Anahit, she turned my dress into a masterpiece! ”
“ I had the best experience at Vows. I arrived to my appointment a few minutes early to start browsing the dresses. I was immediately welcomed and shown into a private dressing room and shown how the shop was laid out. My consultant Barbara was SO helpful. She asked what I was looking for in a dress and I could tell she really listened and pulled dresses that were in my vision. I found the perfect dress there at an extremely affordable price. I couldn't be happier with my experience at Vows and would recommend them to any bride to be! ”
“ I have been to many stores to find the perfect wedding dress in New York City and came to Vows as my sister purchased her dress from here. I was truly impressed with the entire appointment from start to finish. The organization was excellent as each dress is arranged by style and designer. The system they have in place to choose your dresses to try on is seamless. Everyone who worked there was extremely friendly and helpful. They definitely prioritized how I looked and felt in the dress over price and I wound up buying a REALLY inexpensive AMAZING dress after months of searching. THANK YOU! THANK YOU! THANK YOU! ”Michelle G.
“ I had an incredible experience at Vows today. From the moment I walked in I was greeted warmly and everyone I interacted with was very friendly. I was fortunate enough to have Erin as my consultant and she was so sweet, patient, and helpful. After trying on a number of dresses that I had picked out but wasn't in love with, Erin brought in a dress that she thought I would like. She was spot on and I fell in love with it instantly! It was under my price point too. Definitely a pleasant surprise to see that they don't just try to push the more expensive gowns and truly do want to help you. Thank you all again! ”Brittany T.
What is a bridal outlet?
VOWS is the ultimate bridal outlet. We offer designer sample gowns to brides at discounted prices of 40 to 80%. Your experience at VOWS Bridal Outlet will be different than at a typical retail store. We have a large inventory with more than 1,000 sample gowns to choose from. You are able to browse through our entire inventory and decide what gowns you would like to try on. We sell most of our gowns right off the rack. You may be able to leave with the gown of your dreams that day!
What is a sample?
Many wedding gown manufacturers require their retailers to buy a minimum number of gowns to be used as showroom items, also known as “samples.” These gowns come in a variety of sizes and may have been tried on several times or not at all depending on the store. These gowns have not been worn in a wedding or altered, but they may have some small imperfections, which is why we are able to offer them at up to 80% off their original retail prices.
What designers are you an Authorized Retailer for?
In addition to our large collection of off-the-rack sample gowns, we also carry gowns that can be custom ordered. Our custom orderable gown designers include Allure, Wtoo by Watters, Essense of Australia, Martina Liana, Mikaella, Blu by Mori Lee, and Julietta by Mori Lee. And now Badgley Mischka is available for custom order at VOWS.
What is the price range of the gowns?
We carry something for every bride and budget! Our gowns range in price from around $699 and go up to $5000 with every price point in between.
Do I need to bring anything to my appointment?
We suggest bringing any undergarments you would prefer to wear with you. We have pedestals to stand on so no need to bring heels!