Melissa Sweet is an American fashion designer best known for her collection of bridal and bridesmaids gowns. She established her own bridal company in 1996, and began creating handmade wedding gowns in Atlanta, Georgia. Her style is distinctly modern and dreamlike, combining luxurious fabrics like silk with unique ruffling and pleating.
In 2005, Melissa Sweet merged with another popular bridal line, Priscilla of Boston. Together, the two companies expanded on their original visions of luxurious bridal gowns made of high quality materials for brides of all shapes and sizes. Both lines were carried in Priscilla of Boston boutiques across the United States until Priscilla of Boston closed the doors to their salons in early 2012.
Melissa Sweet’s bridal gowns are easily distinguishable by their dramatic sleeves and fabric embellishing. From puffed lace sleeves to large, fabric flowers, both her wedding gowns and bridesmaids dresses stand out in terms of individuality and flair. Her use of vibrant color in her bridesmaids dresses, such as fire engine red and electric yellow are loved by brides wanting to have bright, vibrant dresses worn by their wedding party.
Proportion and scale are two things that Melissa Sweet’s dresses focus on. Each of her dress designs place emphasis on flattering the wearer’s figure through use of symmetry. From high-collared tea length dresses to sweeping off-the shoulder gowns, her dresses are made to flatter women of any size or shape. She has designed targeted towards women with a large bust, as well as dresses aimed towards women who are more petite.